We’re a small (but professional!) company from Regina, Saskatchewan. It started with us wondering if it was possible to dilute dried mascara in order to save money by making it last longer. Some suggested water, and some dared to suggest saliva!
Saliva ? There must be a better way to save money and stay hygienic, since good mascara is expensive and you don't get that $30 worth when half of the tube is dried out before you even finish it. We did further research* and found that mascara is the most contaminated of all eye makeup. Microbial culture exceeds the safety limit after the third month of usage, and any mascara that wasn’t contaminated was found to have twice as much concentration of preservatives. The solution? A new mascara every month! This is how you treat your contacts, so why not mascara? And the rest is history.
* Pack, L. D., Wickham, M. G., Enloe, R. A., & Hill, D. N. (2008). Microbial contamination associated with mascara use. Optometry-Journal of the American Optometric Association, 79(10), 587-593.